Precision Medicine: The Megatrend Shaping the Future of Healthcare

Posted on May 9th, 2018 by


What is it?

Precision medicine, also widely known as personalised medicine can be described as a medical model with customisation of care as the focus, where medical treatments and products are tailored to the individual. Precision medicine recognises that personal genetic, environmental and lifestyle factors are key drivers in both the causes and ability to overcome a disease and hence tailors the approach to care with these factors in mind.

What’s behind this trend?

The human genome project, an international landmark study in the biosciences facilitated by technological advances in the field of genomics mapped the human genome. The understanding gained from this project on human genetic diversity has led to greater realisation of the potential for individualised healthcare. To add, the rise in preventable chronic conditions such as diabetes and cardiovascular diseases has caused great public interest into how these conditions can be avoided. Following this, the US has seen as increase in personalised medical practices like functional medicine, providing care through a revised medical approach. A major tenet in functional medicine is to focus on the individual and the underlying factors shaping their health and disease state.

How is the commercial sector responding?

Within industry a range of enterprises have emerged with the personalisation of health and the empowerment of the consumer at the core of their product or service:

23andMe is a biotechnology company that creates home-based saliva DNA tests, where customers can trace their ancestry including their risks for a range of genetic diseases such as Alzheimer’s.

Thriva is a UK start up providing subscription services for finger-prick blood test to measure baseline health values, including cholesterol, liver function, vitamin D, B12 and iron levels. Most of their clients are currently based in London.

Viome is an ambitious company with the aim of creating a world where illness is optional. Their key service can be defined as microbiome and metabolic testing where their artificial intelligence engine analyses stool samples providing actionable nutrition and lifestyle recommendations, from identifying the species of bacteria residing in your gut to how effectively you metabolise macronutrients.

How is the public sector responding?

Just this year RMIT University researchers created an ingestible pill which senses gas levels in the digestive system with the potential to revolutionise the diagnosis and prevention of gut disorders such as Irritable Bowel Syndrome. The new technology could evade the need for more expensive procedures such as colonoscopies.

To add, the all of us research programme by National Institutes of Health, directed by Francis Collins MD PhD, seeks to ‘accelerate health research and medical breakthroughs, enabling individualized prevention, treatment, and care for all of us. ’ The programme which will enrol one million or more volunteers, aims to enable research into several disease areas and increase our understanding of healthy states. They will explore mHealth technologies, pharmacogenetics and overall empower participants to improve their own health.

The future of personalised care

Precision medicine carries weighty implications across a vast range of therapeutic areas, from diseases of the gut to cancers. With non-communicable diseases being the leading cause of death and disability worldwide and projected to grow in both high and low-income countries, coupled with the failure of some conventional therapies to effectively deal with the scale of the crisis, precision medicine offers a novel approach to the both the prevention, management or treatment of these conditions.

An initiative which will investigate the future of this exciting area is the World precision medicine congress taking place on the 16th-18th May 2018 in London, UK. The congress will explore the precision medicine pipeline including drug discovery and development, implementation in the clinic, ethical and regulatory considerations, and patient involvement. Senior executives, clinicians, academics and key opinion leaders in the field will be presenting. The congress will also include discussions on the use of technology in genomic medicine, patient data management and the expansion of artificial intelligence in healthcare.

As with all technological innovation, and especially in the delivery of care, there will need to be caution in implementing new methods and procedures to ensure that quality remains central. Are we too captivated by precision medicine? UK-based General Practitioner Margaret McCartney writes in the BMJ addressing some concerns at the rapid pace of innovation. Nevertheless, with the emergence of researchers and funders across disciplines, precision medicine will no doubt be coming to the forefront of medical services.

How will your organisation evolve to meet the expectations of future patients?


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Scientific Advisor Wanted

Posted on January 4th, 2018 by


****Applications now closed****

As we enter 2018, we’re looking for scientific advisors to join our team!

At medDigital, we want to revolutionise healthcare with digital communications. To aid us in our mission we have established some values to help us deliver our aims: https://www.meddigital.com/about/values/

If you want to use innovation to improve patient care then you will fit in well with our team. Join medDigital to help us revolutionise healthcare with:

Scientific Content

•Medical, scientific and copy writing for both web and hard-copy.
•Content development and review under ABPI and other Pharmaceutical Codes.
•Content development and management for blogs and social media.
•Medical Education and training.
•SOP writing and compliance support.
•Digital project management.
•Client management.
•Running digital activities, e.g. webinars and websites.

Digital Advisory Boards

•Expert engagement strategy and planning.
•Expert recruitment and management for engagement activities.
•Digital advisory board management, including agreements and payments.
•Strategic reporting, including detailed analysis.
•On-line moderation, monitoring and compliance.

We support our clients in a variety of ways, check out www.medDigital.com to find out more about what we do. You’ll be given the opportunity to get involved in numerous projects, liaising with clients, leading meetings and delivering the work.

What do I need to apply?

Experience within (or directly with) a pharma company in at least one of the following areas:
•Scientific Affairs
•Medical Communications
•Medical Education
•Medical Information
•Pharmacovigilance
•Expert Engagement
•Compliance

What is desired?

•Experience managing individual or team workload in partnership with colleagues or clients.
•Experience creating and managing digital activities such as website development, Facebook pages or Twitter accounts, not necessarily on a professional basis (e.g. you have an active Twitter or Facebook account)

What qualifications or authorisations do I need?
•Pharmacy or life science degree.
•EU work authroisation

Where will I be based?
You will be based at our office on the London South Bank with skyline views and free beer! Flexible working is also available. You will also need to visit our clients’ offices from time to time which may involve international travel.

How much will I be paid?
• Between £25,000 – 35,000 depending on experience and whether you would join as a Scientific Advisor or Senior Scientific Advisor.
•We are also considering more senior applicants with greater experience (e.g. Senior Scientific Advisors) and would discuss potential salaries on application.

Other benefits:
• Quarterly bonus scheme
• 6% qualifying earning employer contribution PQM pension.
• Private healthcare (BUPA)
• Generous 25 day annual leave allowance
• Team reward activities
• Laptop and mobile phone

How can you apply?
To apply please send your CV to careers@meddigital.com and complete our on-line application form: https://www.meddigital.com/hr/entry/


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Scientific Advisor wanted

Posted on August 31st, 2017 by


***APPLICATIONS NOW CLOSED. Check back soon for further vacancies or check out our Careers page***

At medDigital, we want to revolutionise healthcare with digital communications. To aid us in our mission we have established some values to help us deliver our aims. If you want to use innovation to improve patient care then you will fit in well with our team. Join medDigital to help us revolutionise healthcare with:

Scientific Content

  • Project, content and client management
  • Medical, scientific and copy writing for both web and hard-copy
  • Content review under ABPI and other pharmaceutical codes
  • SOP writing and compliance content support

Continue reading Go


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medDigital recruiting again!

Posted on June 8th, 2017 by


**APPLICATIONS NOW CLOSED**

More work means medDigital need more Scientific Advisors or Senior Scientific Advisors to join our team!

At medDigital, we want to revolutionise healthcare with digital communications. To aid us in our mission we have established some values to help us deliver our aims. If you want to use innovation to improve patient care then you will fit in well with our team. Join medDigital to help us revolutionise healthcare with:

Scientific Content

  • Project, content and client management
  • Medical, scientific and copy writing for both web and hard-copy
  • Content review under ABPI and other pharmaceutical codes
  • SOP writing and compliance content support

Continue reading Go


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medDigital and medCrowd unaffected by recent ransomware attack.

Posted on May 16th, 2017 by


We are very concerned to hear about the ongoing ransomware attacks that involve many enterprises, including the NHS.  So we are glad that we can reassure all our clients that our servers and equipment was routinely patched in March, well before the attack started and within 24 hours of the patch being released by Microsoft, so that all our systems remain unaffected by this attack.

Microsoft’s critical patch that addresses the vulnerability was released on March 14th.  All medDigital desktops, laptops and Windows servers applied this patch within 24 hours of it being released and in many cases, on the day of release.

We believe this is another clear example that demonstrates why we need to comply with the right information governance standards to keep equipment and confidential data safe from malicious cyberattacks. Please get in touch if you’d like to find out more about how we ensure we are compliant and our software is routinely patched with the latest critical updates.


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Making healthcare digital devices better, together

Posted on April 25th, 2017 by


It has been estimated that there are over 2.2 million applications on the Apple App Store and 2.7 million on the Google Play store 1 with the numbers increasing by the day. With so much choice, it might be surprising to find that applications (and their related digital devices) remain underutilised within certain industries. In particular, when it comes to healthcare, despite the growing number of apps, uptake and sustained use remain low 2,3,4.

We believe that with growing pressures on healthcare systems and the economy, it is crucial to support people in taking charge of their health; that means making the most of technology. This is why we are trying to uncover the barriers people face in making the most of the healthcare apps. From this we seek to distil the key set of factors which lead to the success of apps and digital devices within healthcare, with the aim of making them better for everyone.

As part of this research, we are investigating what people look for in healthcare apps. We’ve created a short questionnaire that takes approximately 5 minutes to do. Please complete the questionnaire – your responses will make an impact.

For more information, feel free to contact us at healthappsimperial@gmail.com 

Thanks

References:
1. http://news.softpedia.com/news/google-play-store-vs-apple-s-app-store-a-comparison-512601.shtml
2. http://health.asiaone.com/health/health-news/health-apps-abound-usage-low
3. http://www.pewinternet.org/2013/11/26/part-three-tracking-for-health/
4. http://healthland.time.com/2010/10/21/in-the-candy-store-of-iphone-apps-users-treat-health-apps-like-broccoli/

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