Open access social media guide for pharma

Dr Bertalan Mesko and I have spent the last few months working with a brilliant bunch of co-collaborators on producing really simple guidance for pharma company employees interested in engaging in social media. We have called it the Open Access Social Media Guide for Pharma. We tried to write something which is easy to understand and practically useful. Unlike an internal SOP, it is a simple set of principles that help you quickly understand what you need to do. We have even written it from different perspectives to make it really personal, just like social media should be. Have a look and let us know what you think by adding your comments below, or tweeting with the new #pharmaSMguide hashtag. A big thank you to @Berci and all the other contributors. Felix