Case study: Implementing Dynamic Approvals Training Programme within a UK Pharma Company
9th July 2024 by Becca Norton
See our Dynamic Approvals training implementation case study here, to find out more about what we can offer in terms of training for you and your teams.
THE ASK
• A UK
pharma company had recently included the Dynamic Approvals process and the use
of Digital AQPs within their standard operating procedures for the approval of
digital content.
• They
wanted to ensure that all relevant stakeholders were onboarded effectively to
use this process and maximise the potential of their digital outreach with
product websites, event platforms and emails.
• They
also wanted to be able to train specific individuals as digital AQPs, so that
they had digital experts in house as well as externally.
THE SOLUTION
• Company
workshop: We ran a website compliance and
dynamic approvals workshops bringing key stakeholders together to discuss
day-to-day issues with website approvals and solutions to these by making
fundamental changes to the approval process.
• Online
self-directed courses: The
workshop learning outcomes were developed further into online courses with
validations to allow individuals to explore the concepts in more detail.
• Brand
team masterclasses: The medDigital Scientific Specialists
supported brand teams in understanding how to use workbooks and set up website
projects using dynamic approvals.
• Signatory
support: Sessions were put in place
specifically for final signatories to support the transition to approving
workbooks vs the traditional approach.
• Digital
AQP training: A
dedicated team are being trained and validated on the QC process to ensure that
digital content can go through detailed quality checks across devices prior to
going live.
THE BENEFIT
• The terms ‘Dynamic Approvals’ and ‘Digital AQP’ are now widely recognised, understood and supported across the business.
• The training programme has enabled teams to come together to iron out inconsistencies and generate a common language for how to manage compliance related issues.
• The use of workbooks is facilitating the approval of complex platforms by creating a simpler way for approvers to understand content and functionality.
• All brand websites are being updated with the support of a Digital AQP which:
• Is identifying compliance related display issues across devices before going live.
• Is providing a fully auditable trail for all website updates.
• Is creating a way for teams to make rapid updates without needing to reapprove job bags each time.