Case study: Allergy relaunch materials
26th April 2024 by Pavan Bilkhu
The healthcare challenge
Informing healthcare professionals (HCPs) and patients on possible treatment options to manage the allergy season, with clear information on the current therapeutic landscape.
The ask
Our client was working on relaunching branding and educational content for their allergy products ahead of allergy season. They approached us for support in the creation of promotional launch materials, to help engage their audience with compliant and valuable content.
The solution
Through our collaboration with
our client, we developed a portfolio of resources tailored for both HCPs and
patients with an interest in allergy medication. Our approach involved adapting
global messaging to effectively convey essential information, maintain the
highest standards of compliance and data validation. We utilised diverse
formats such as infographics, detail aids, posters, and emails.
Further, we coordinated the
upload and validation of all materials via Veeva PromoMats. We led and managed content
upload, medical reviews and document anchoring. We further provided compliance
recommendations through our in-house medical signatory.
The benefit
The client successfully launched the full range of materials
during UK allergy season, greatly enhancing engagement from HCPs and patients.
The client was then able to replicate this targeted strategy through future
allergy seasons, based on this increased interest and interaction received. This
important campaign meant that patients may feel more confident discussing their
treatment plans with their care providers, helping them access the best care
for them.