All Posts from the Category "medical"


Benefits of social listening

Posted on September 26th, 2019 by


From communications to education and access to information, social media are serving many needs of modern life, in a fast and efficient manner. Not only the public, but also healthcare professionals (HCPs) are joining online communities where they can read … Continue reading

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6 steps to creating medical content that will truly meet your customers’ needs

Posted on August 29th, 2019 by


Developing engaging, factual and high-quality content can be challenging, particularly in the heavily regulated pharmaceutical industry. As healthcare professionals and patients adapt to the internet of things (IoT) era, their expectations around access to information are continuously evolving.  At least … Continue reading

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