All Posts from the Category "insightful science"


Could ePRO improve holistic cancer care?

Posted on January 29th, 2019 by


  Electronic patient-reported outcomes (ePRO) have the potential to improve many facets of cancer patient treatment and survivorship. ePRO may allow quicker identification and treatment of medically significant symptoms and so minimise patient anxiety regarding relapse.1 It could also enhance … Continue reading

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eyeforpharma 2018 – VR in the pharmaceutical industry

Posted on October 22nd, 2018 by


  Does Virtual Reality have a place in the pharmaceutical industry? At medDigital we certainly think so. And as the AR/VR sponsor at this year’s eyeforpharma Marketing and Customer Innovation conference, we were thrilled to see so many presentations, practical … Continue reading

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How to accelerate your marketing with Extended Reality

Posted on October 10th, 2018 by


  As the growth of XR (industry umbrella term for all things VR, AR and MR related) continues to gather momentum across both the consumer and enterprise sectors, it is a very exciting, and important time for vendors working across … Continue reading

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AR and VR: Evolving digital engagement in pharma

Posted on October 3rd, 2018 by


  You are a consultant ophthalmologist. You have been invited to attend a promotional event about the clinical trial data of a pioneering treatment for macular degeneration. You picture the moment: speakers, discussion panel, hundreds of slides and an audience … Continue reading

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