All Posts from the Category "Digital"


Smartphones signal a new era in the fight against TB

Posted on March 26th, 2019 by


24th March 2019 marked World TB Day, created to raise awareness about tuberculosis worldwide. Robert Kock discovered the cause of tuberculosis on this day in 1882 and in the 137 years since, there has been a huge effort to combat … Continue reading

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medDigital join the ABPI!

Posted on March 14th, 2019 by


  MedDigital are thrilled to have joined the Association of the British Pharmaceutical Industry (ABPI) as general affiliate members. This allows us to share our knowledge and experience with wider industry partners, provide our opinions to dictate the evolution of … Continue reading

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The NHS Long Term Plan: A bright future or an unsustainable one?

Posted on January 15th, 2019 by


  How do you future-proof the NHS for the decade ahead? Not an easy question. However, it is one NHS England Chief Executive Simon Stevens sought to address as he launched the NHS Long Term Plan last week. The plan … Continue reading

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eyeforpharma 2018 – VR in the pharmaceutical industry

Posted on October 22nd, 2018 by


  Does Virtual Reality have a place in the pharmaceutical industry? At medDigital we certainly think so. And as the AR/VR sponsor at this year’s eyeforpharma Marketing and Customer Innovation conference, we were thrilled to see so many presentations, practical … Continue reading

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How to accelerate your marketing with Extended Reality

Posted on October 10th, 2018 by


  As the growth of XR (industry umbrella term for all things VR, AR and MR related) continues to gather momentum across both the consumer and enterprise sectors, it is a very exciting, and important time for vendors working across … Continue reading

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AR and VR: Evolving digital engagement in pharma

Posted on October 3rd, 2018 by


  You are a consultant ophthalmologist. You have been invited to attend a promotional event about the clinical trial data of a pioneering treatment for macular degeneration. You picture the moment: speakers, discussion panel, hundreds of slides and an audience … Continue reading

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