All Posts from the Category "Digital"


The confusion over the “digital healthcare” definition

Posted on January 29th, 2020 by


If you asked healthcare professionals, industry experts and patients what they thought the definition of “digital healthcare” was, you would likely get a myriad of varied answers. Anything ranging from patient-generated data in wearable technology to companion diagnostics in genomic … Continue reading

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Benefits of social listening

Posted on September 26th, 2019 by


From communications to education and access to information, social media are serving many needs of modern life, in a fast and efficient manner. Not only the public, but also healthcare professionals (HCPs) are joining online communities where they can read … Continue reading

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6 steps to creating medical content that will truly meet your customers’ needs

Posted on August 29th, 2019 by


Developing engaging, factual and high-quality content can be challenging, particularly in the heavily regulated pharmaceutical industry. As healthcare professionals and patients adapt to the internet of things (IoT) era, their expectations around access to information are continuously evolving.  At least … Continue reading

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Creating compelling scientific videos for social media

Posted on July 16th, 2019 by


Social media presents a fantastic opportunity for keeping in touch with your wider audiences. Posting videos can be especially useful for sharing engaging educational content, highlights from conferences or key updates on a therapy area. But with many social media … Continue reading

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medDigital insights in the Journal of the Faculty of Pharmaceutical Medicine!

Posted on June 7th, 2019 by


Last Monday, we were thrilled to find out that the medDigital article “Enabling the Digital Health Innovators” was published in the lead column of the Journal of the Faculty of Pharmaceutical Medicine (JFPM)! The Faculty of Pharmaceutical Medicine (FPM) is … Continue reading

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A new emerging event for pharma: NEXT Pharma Summit

Posted on May 21st, 2019 by


What are the most challenging aspects of pharma today? What should be the main focus for the industry going forwards? These were the key questions behind the very first edition of NEXT Pharma Summit, held in Dubrovnik, Croatia, in May … Continue reading

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