Does Virtual Reality have a place in the pharmaceutical industry? At medDigital we certainly think so. And as the AR/VR sponsor at this year’s eyeforpharma Marketing and Customer Innovation conference, we were thrilled to see so many presentations, practical … Continue reading →

  As the growth of XR (industry umbrella term for all things VR, AR and MR related) continues to gather momentum across both the consumer and enterprise sectors, it is a very exciting, and important time for vendors working across … Continue reading →

The introduction of social media has made it easier for people to share opinions about everything, and anything, on a global scale. Social networks have since evolved to progressively integrate more features and have turned into social platforms with the … Continue reading →

The Internet enables people to create and exchange content through ‘Social Media’. Every minute of every day people are using highly-interactive mobile and web-based platforms to share, co-create, discuss, and modify user-generated content. Social has fundamentally changed communication between organizations, … Continue reading →

Pharmaceutical companies have increased their investment in digital strategies such as social media, websites and digital marketing despite the heavily regulated environment. With more and more healthcare professionals turning to digital to collaborate and build sustainable relationships, pharma companies need … Continue reading →

Being one of the world’s largest Pharmaceutical companies Boehringer Ingelheim is dedicated to the research and development of products, including prescription drugs that allow medical professionals to deliver the best healthcare to patients. @Boehringer, the official Twitter name for the company, … Continue reading →