medCrowd team attend the eyeforpharma conference in Barcelona!
Posted on March 31st, 2017 by Ronak Lakhani
Steph at the medCrowd booth and Felix giving a talk at the conference.
Earlier this month, the medCrowd team attended the eyeforpharma conference in Barcelona. The conference is the world’s largest commercial pharma summit, attended by over a thousand industry leaders and is located on Barcelona’s new seafront esplanade.
This year, one of the key topics discussed at the conference was “digital transformation” and how the pharma industry as a whole needs to close the innovation gap between current scientific and technological advancements available today, in comparison to what is currently delivered to patients.
Other themes discussed how the pharma industry is moving towards a more outcomes-based approach. This model demonstrates that those who deliver real-world evidence with real-time insights will have a competitive advantage over those companies who do not.
This year was the first eyeforpharma conference to have a specific Medical Affairs track, with talks by leaders in the field, including our own Felix Jackson who gave a talk on “Dynamic digital content development and approval” as well as showcasing the advantages of using technologies like medCrowd to help pharma companies, healthcare professionals and patients to work better together.
We are already looking forward to attending the eyeforpharma conference again next year 🙂