All Posts from the Category "medDigital"


Digital Engagement and the Healthcare Industry

Posted on June 14th, 2018 by


    Innovation and experimentation is everywhere. New digital technologies are fuelling creativity in all areas of industry and companies are using novel platforms to engage and excite their customers. Healthcare is no exception. Despite complexities including regulatory compliance, adverse-event … Continue reading

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Precision Medicine: The Megatrend Shaping the Future of Healthcare

Posted on May 9th, 2018 by


What is it? Precision medicine, also widely known as personalised medicine can be described as a medical model with customisation of care as the focus, where medical treatments and products are tailored to the individual. Precision medicine recognises that personal … Continue reading

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Making healthcare digital devices better, together

Posted on April 25th, 2017 by


It has been estimated that there are over 2.2 million applications on the Apple App Store and 2.7 million on the Google Play store 1 with the numbers increasing by the day. With so much choice, it might be surprising … Continue reading

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Virtual Reality: What is it? How does it work? Why should you care?

Posted on August 15th, 2016 by


    What is virtual reality? Virtual reality (VR) is about making an imaginary environment feel very real – real enough to fully immerse you in a simulated world. VR is achieved using a head-mounted display (HMD). VR simulations can … Continue reading

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Connecting HIV through social media

Posted on December 10th, 2015 by


The introduction of social media has made it easier for people to share opinions about everything, and anything, on a global scale. Social networks have since evolved to progressively integrate more features and have turned into social platforms with the … Continue reading

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The IoT in Healthcare

Posted on December 4th, 2015 by


The Internet of Things (IoT) is the next big thing. It is not only the future, but also the present – it is happening now! In fact, we can see already some of everyday physical objects connected to each other … Continue reading

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