All Posts from the Category "medDigital"


eyeforpharma 2018 – VR in the pharmaceutical industry

Posted on October 22nd, 2018 by


  Does Virtual Reality have a place in the pharmaceutical industry? At medDigital we certainly think so. And as the AR/VR sponsor at this year’s eyeforpharma Marketing and Customer Innovation conference, we were thrilled to see so many presentations, practical … Continue reading

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How to accelerate your marketing with Extended Reality

Posted on October 10th, 2018 by


  As the growth of XR (industry umbrella term for all things VR, AR and MR related) continues to gather momentum across both the consumer and enterprise sectors, it is a very exciting, and important time for vendors working across … Continue reading

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AR and VR: Evolving digital engagement in pharma

Posted on October 3rd, 2018 by


  You are a consultant ophthalmologist. You have been invited to attend a promotional event about the clinical trial data of a pioneering treatment for macular degeneration. You picture the moment: speakers, discussion panel, hundreds of slides and an audience … Continue reading

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What does digital mean today?

Posted on September 28th, 2018 by


Welcome to #medDigitalDigest bringing you scientific insights from the medDigital team.   Digital has taken the life sciences industry by storm. From the use of wearable devices to collect clinical trial data to the development of thousands of innovative healthcare … Continue reading

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Digital Engagement and the Healthcare Industry

Posted on June 14th, 2018 by


    Innovation and experimentation is everywhere. New digital technologies are fuelling creativity in all areas of industry and companies are using novel platforms to engage and excite their customers. Healthcare is no exception. Despite complexities including regulatory compliance, adverse-event … Continue reading

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Precision Medicine: The Megatrend Shaping the Future of Healthcare

Posted on May 9th, 2018 by


What is it? Precision medicine, also widely known as personalised medicine can be described as a medical model with customisation of care as the focus, where medical treatments and products are tailored to the individual. Precision medicine recognises that personal … Continue reading

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