All Posts by Alex Teckkam

eyeforpharma 2018 – VR in the pharmaceutical industry

Posted on October 22nd, 2018 by

  Does Virtual Reality have a place in the pharmaceutical industry? At medDigital we certainly think so. And as the AR/VR sponsor at this year’s eyeforpharma Marketing and Customer Innovation conference, we were thrilled to see so many presentations, practical … Continue reading

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AR and VR: Evolving digital engagement in pharma

Posted on October 3rd, 2018 by

  You are a consultant ophthalmologist. You have been invited to attend a promotional event about the clinical trial data of a pioneering treatment for macular degeneration. You picture the moment: speakers, discussion panel, hundreds of slides and an audience … Continue reading

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Digital Engagement and the Healthcare Industry

Posted on June 14th, 2018 by

    Innovation and experimentation is everywhere. New digital technologies are fuelling creativity in all areas of industry and companies are using novel platforms to engage and excite their customers. Healthcare is no exception. Despite complexities including regulatory compliance, adverse-event … Continue reading

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