Our Blog

21st May 2012

Sharing off-label information in the digital environment

This blog post has been created to support a tweetup that the medDigital team are conducting for an upcoming PIPA Conference workshop. Off-label infor...

21st May 2012

Adverse event reporting in the digital environment

This blog post has been created to support a tweetup that the medDigital team are conducting for an upcoming PIPA Conference workshop. Ever since the...

21st May 2012

How to be on Twitter

This blog post has been created to support a tweetup that the medDigital team are conducting for the PIPA Conference workshop. As opportunities for fa...

23rd January 2012

In a nutshell: the FDA draft guidance about responding to requests for off-label information

We have summarised what the FDA guidance means to you. Download the full FDA draft guidance (pdf), or look at Jonathan Richman’s blog with an easy-to-...

23rd January 2012

About the FDA draft guidance: responding to requests for off-label information

A lack of guidance from regulatory bodies is often blamed for pharma’s slow uptake of social media marketing tools. As a result, draft guidance issued...

16th December 2011

Open access social media guide for pharma

Dr Bertalan Mesko and I have spent the last few months working with a brilliant bunch of co-collaborators on producing really simple guidance for phar...

16th September 2011

A purpose for my approval: strategy first, tactics second.

Regulation is often blamed as the reason companies can't do social media. Gary Monk's graphic nicely shows how the Pharma Digital Deathmill effectivel...

16th September 2011

Pharma regulation in the pixel world.

Although there are some people who think otherwise, it is clear to me that the regulations that govern Pharma in the particle world apply in the pixel...

28th June 2011

Doctors 2.0 & You - some thoughts

We had a great time at the Doctors 2.0 & You conference. Met loads of really cool people who are doing some very exciting and innovative things in...

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